Ready-to-USE Social Media Content
Finding the right words can be tough, so we provided examples and ideas below. Don’t see what you’re looking for? Let us know.
ASKING FOR DONATIONS: MAKE A SPECIFIC REQUEST
People feel more connected when they know what they are helping to fund, so try offering donation amounts and what they represent:
Facebook: Every day, Covenant House Michigan outreach specialists canvass the most dangerous neighborhoods in search of homeless kids. Fueling an outreach van costs about $35 per day - donate to my page to help keep vans on the street and kids off them. [insert personal campaign URL]
Twitter: Provide a week of meals to a @covenanthousemi kid with a gift of $50. Please support my campaign for @covenanthousemi [insert personal campaign URL]
ASKING FOR DONATIONS: GOAL-ORIENTED POSTS
Goal-oriented posts work, especially after you've collected approximately 1/3 of your goal. Try something like:
Facebook: With help from my generous friends, I've collected $X so far for Covenant House Michigan, but I still need to raise $Y to reach my goal. I need 4 people to donate $Z today to provide a safe space for kids. Will you help me? [insert personal campaign URL]
Twitter: Update on progress, can’t believe how close I am to goal! Thanks for the support of me and @covenanthousemi. There is still time to donate! [insert personal campaign URL]
USE PHOTOS TO TELL STORIES
Think about the kinds of photos you already take, and figure out how to use them for a fundraising post:
#Foodstagram: Foodies! Add a caption to your pic letting followers know that $10 can feed a homeless kid for a day.
#LOTD: When sharing an outfit, also share that the most-requested item of clothing at Covenant House -- “clean socks without holes, please.”
#Sunset: Who doesn’t love sharing an amazing view? Include an amazing stat - that thousands of kids can rest a little easier tonight because they have a safe place to sleep at Covenant House Michigan.
Link in bio: If you’re using Instagram, don’t forget to include your campaign’s personal URL in your bio!